American TV personality Bethenny Frankel has partnered with Laura Geller Beauty to star in the Reverse Photoshop campaign, showcasing Frankel with a photoshopped face, adding wrinkles and fine lines to promote the value of mature beauty.

The 52 year old entrepreneur commented 'I'm excited to partner with Laura Geller Beauty, a brand that is actively trying to revamp this dated notion of ageing and empower women to be proud of themselves the way they are. A wrinkle here or there isn't the end of the world and it's about time we stop filtering, photoshopping, and portraying a false image of what we really look like'.